It’s only January 14, 2006 and I already have a nominee for the 2007 “Unclear On The Concept” Awards.

According to the Seattle Times, Seattle-based CupCouture has decided to create high-end fashion accessories for the paper coffee cup, using designs such as faux furs and vintage fabrics: Seattle company dresses up coffee cups.

Talk about putting lipstick on a pig. I’m not sure who deserves more public humiliation: CupCouture or the people who are investing in this venture. But perhaps there will always be markets for tricked out Ford Escorts instead of spending the same money on a decent car.

Here’s a crazy idea: to truly dress up a coffee cup, how about drinking your coffee from something other than what you’d use at your 3-year-old’s birthday party? It might even make the coffee taste less like paper and more like, well, coffee.

Nah… that’s just too crazy.