Does anyone really wonder why press releases are often such a laughingstock?

Today PRNewswire ran this from the “Got Milk?” guys, the California Milk Processor Board: Calcium With Your Coffee. It goes on to tell us how their surveys show we’re all ignorant for not realizing that a latte contains milk. (And with latte being the Italian word for milk, what we’re really talking about here is the caffé latte.)

Why some people insist on obsessing over the reported health benefits or liabilities of a commodity, such as coffee, is beyond my comprehension. All you need is one doctor who can publicly state that the horrid shag carpeting of the 1970s is high in fiber, and these PR savants seem to expect a major health craze of people eating the remnants tossed out of bad condo remodels.