Audi’s Roadjet even makes the coffee
Posted by TheShot on 10 Jan 2006 | Tagged as: Consumer Trends, Machine
Audi announced their new Roadjet at the North American International Auto Show in Detroit this week. Among a variety of technical gadgetry, “The rear centre armrest on the Detroit show car incorporates an espresso machine complete with water reservoir, stable cup holders for four cups and accessories.” (See Motoring – Audi’s Roadjet even makes the coffee.)
The machine is apparently made by German manufacturer, WMF. Given the temperature consistency and absolute pressure that such a machine is likely capable of, wedged into the armrest of a car, it may as well serve espresso in an oil pan. In the meantime, it raises the question: How long before hands-free mobile phone laws soon extend to drivers pulling shots of espresso?
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[...] Perhaps this isn’t as poorly conceived as the espresso-machine-in-a-car idea we heard about last year. Airline food has always been a joke, but then so has coffee — at least until recently. So the idea of higher quality espresso beverages for air travellers isn’t all that ridiculous as an airline marketing strategy — particularly when you compare this to the 3,000 pounds of take-off weight some airlines have recently added just for in-flight entertainment systems (many of these same airlines rejected lighter safety systems on the basis of take-off weight). [...]